Mission

• We influence people with our passion for water
• We provide an integrated solution for quality drinking water to our customers
  (product quality – water quality – installation – maintenance/service – education)
• We provide an integrated marketing and sales concept to our business partners
  (research – recruitment/training – marketing mix/tools – strategic positioning)

Vision

• To be Asia’s leading direct sales brand in drinking water filtration by 2015

Our Brand Values

Water Quality

• We offer uncompromised Swiss Drinking Water directly from the tap
• Uncompromised Swiss Water means :
  • Safe and natural tasting
  • Natural and biodegradable raw materials in our manufacturing process
  • Long-lasting and reusable components (high quality and affordable price)
  • Convenience in use and operation (no boiling – no electricity)
  • Certified and tested quality by worldwide sound institutions

Fostering Long term Relationships

• We build a long term relationship with consumers by offering professional, instant and on-site maintenance, replacement service and permanent information/education
• We are committed to continuous improvement of our products and services
• We uphold honesty and integrity to our customers and business partners